It's time to use Visual Assets

WHAT ARE VISUAL ASSETS?

Visual assets, or brand assets, can come in various forms, such as icons, patterns, shapes, layouts/templates or illustrations.

They should be considered a set of building blocks to be used on anything you create for your brand, creating a cohesive identity across all of your products and marketing.

They are particularly useful on social media, as they allow you to quickly create posts that reflect the identity of your brand, aiding brand recognition and making it easier for customers to remember you.

HOW DO I USE THEM?

THEY SOUND GREAT - HOW DO I GET SOME?

When starting your business you might have invested, paying a designer for a custom logo or a website. The reality for most businesses, especially at the start, is that your budget won't then stretch to ongoing work with a designer to create each and every one of your social media posts, flyers or other promotional material.

Thanks to user-friendly platforms like Canva, creating your own visual content has never been easier, but while products such as this have a host of free templates, stickers and designs for you to use, none of these have been designed with your business in mind.

Luckily, these platforms also allow you to upload your own files (assets) and incorporate them into social media posts, marketing materials, or videos with minimal effort, thereby enabling anyone to create content specific to their brand.

By investing in a set of visual assets your are allowing yourself the freedom to create your own high-quality content, as and when you need it. Simply follow the guidelines from your designer to ensure that all of your content retains the required brand identity.

I can work with you to develop a set of visual assets which will best suit your business type and your marketing strategy. This can be part of a larger logo and branding project with SquareKey, or I can create a set of assets that compliments your existing branding. Get in touch and we can discuss your requirements!